City Publications Atlanta

Campaign Overview

FenceWorks of Georgia closes a typical fence job at about $4,200. The jobs that came from City Publications Atlanta averaged $8,087, nearly double the company's usual ticket and more than four times what its other lead sources delivered. This fast-growing contractor had been scaling across metro Atlanta by buying every lead it could, and most of them turned into small jobs and price shoppers. Then it put City Publications' New Movers Showcase to work across a single Atlanta zone. From July through December 2025, that first In-Home Advertising campaign sent 15 leads, closed four of them, and booked $32,000 in fence work.

Location: Atlanta and Surrounding Areas

FenceWorks of GA serves Atlanta in Cobb County, part of the greater Atlanta metro. The campaign reached active homeowners across the area, including Smyrna, Marietta, Roswell, Kennesaw, Alpharetta, Dacula.

Why FenceWorks of GA Needed Better Leads

FenceWorks was a newly expanded company in a hurry, and it did what most fast-growing contractors do. It bought leads everywhere it could. The volume looked like momentum, but most of it was noise. The jobs were small, the callers were shopping price, and a team still new to the Atlanta market had no proven way to put its name in front of real buyers before a competitor's truck beat it to the driveway.

  • A steady stream of low-ticket leads and price shoppers, around $2,500 a job
  • A team new to the Atlanta market with no read on which neighborhoods would convert
  • Lead sources that competed on price instead of putting FenceWorks in front of serious buyers
  • No experience with In-Home Advertising, the channel built to reach new homeowners first

The Results: A 4x Bigger Average Job in Atlanta

The numbers told a story no bulk lead vendor could match. From July through December 2025, City Publications sent FenceWorks 15 leads, and four of them hardened into booked fence work worth $32,000: jobs of $2,300, $7,000, $7,700, and $15,000. That is a 27% close rate, well clear of the roughly 16% FenceWorks was seeing from its office leads, and 68% higher than its other sources. The average City Publications job came in at $8,087, more than four times the value those other sources delivered. And when AI combed the call recordings, it caught several callers who had been promised a callback and never heard back, a quiet leak in inbound handling that the team moved to plug.

$32,000 in booked fence work from a single New Movers campaign
$8,087 average job, nearly double the company's $4,200 ticket and more than 4x its other lead sources
27% close rate, 68% higher than FenceWorks' other lead sources
AI Call Analysis recovered booked jobs that inbound handling had dropped

“Our average fence job is about $4,200, but the average sold job from City Publications leads was $8,087.”

Austin, Owner, FenceWorks of Georgia

How the New Movers Showcase Worked

City Publications took the opposite approach to buying scattershot leads. Its New Movers Showcase puts the brand inside the homes of homeowners who just unpacked the last box, the exact moment a bare backyard, an unfenced pool, or a missing gate climbs to the top of the to-do list. FenceWorks ran the campaign across one Atlanta zone alongside a shared card pack, a single piece that carries several trusted local offers into every home on the route. Drawing on its local market knowledge and advanced neighborhood targeting, City Publications hand-picked the zone. Then it went a step further. Every inbound call was recorded and run through AI, which flagged callers who had been promised a callback and never heard back, surfacing jobs that would otherwise have slipped away.

Program Components

  • New Movers Showcase: reached homeowners the month they moved in, when fencing and gate decisions get made, and produced jobs averaging $8,087
  • Targeted zone selection: City Publications used its local market knowledge and advanced neighborhood targeting strategies to pick the one Atlanta zone of high-value homeowners for the campaign
  • Shared card pack: put FenceWorks in front of every home on the route alongside other trusted local offers
  • AI call-transcript analysis: caught repeat callers who were promised a callback and never got one, recovering jobs that inbound handling had dropped

Why Atlanta Home Service Businesses Trust Us

City Publications Atlanta is not in the business of selling lead volume. It is in the business of putting trusted local brands inside the homes of the homeowners most likely to buy, then proving what worked. For high-ticket trades like fencing, where one job can be worth more than a dozen cheap leads, that distinction is everything.

  • Quality over volume, a trusted medium that reaches real homeowners, not price shoppers
  • Built for high-ticket trades like fencing, gates, and outdoor living
  • New Movers targeting that reaches buyers the month they move in
  • AI call analysis that turns missed calls into recovered revenue
  • Reporting tied to booked jobs and close rate, not pieces sent
  • Local market expertise backed by a nationwide network of resources

Key Benefits

Bigger Jobs, Better Margins

City Publications leads averaged $8,087, more than four times the value of FenceWorks' other sources.

Quality Over Volume

New mover leads closed at 27%, a 68% lift over other lead sources.

Accountable, Measurable ROI

Call tracking and AI analysis tie booked jobs, and recovered ones, directly back to the campaign.

Summary

The New Movers Showcase booked $32,000 in fence work from just 15 leads, closing at 27% with an average job of $8,087, more than four times the value of FenceWorks' other lead sources. FenceWorks renewed for 2026 and expanded to a second zone, with a third under review. For high-ticket trades, City Publications Atlanta proves the right lead source beats the cheapest one.