Campaign Overview
Solomon Brothers Jewelers turned $24,000 in advertising into $1.4 million in gold and silver acquired, a return of more than 58 to 1. As gold and silver prices climbed, the Atlanta jeweler saw an opening to buy precious metal back from the public, but it had never run a targeted campaign to reach the right sellers. City Publications Atlanta built a multi-channel In-Home Advertising campaign around all three Solomon Brothers locations and put the We Buy Gold offer in front of 40,000 high-value homeowners, in print and online, until it was impossible to miss.
Location: Atlanta and Surrounding Areas
Solomon Brothers serves Atlanta in Fulton County, part of the greater Atlanta metro. The campaign reached active homeowners across the area, including Buckhead, Alpharetta, Sharpsburg, Sandy Springs, Newnan.
Why Solomon Brothers Needed Better Leads
Solomon Brothers had built three of Atlanta's most trusted jewelry showrooms, but it had never run a focused campaign to buy precious metal back from the public. Gold and silver were climbing, and thousands of nearby homeowners were sitting on jewelry they would happily sell for the right offer. The problem was reach: how to put a credible buy-back offer in front of the right affluent households around all three stores without spraying budget across an entire metro that would never walk in.
- No targeted campaign to reach homeowners ready to sell gold and silver
- Rising precious metal prices creating a narrow, time-sensitive opportunity
- Three store locations to cover, each needing its own affluent radius
- A premium brand that could not afford a cheap, scattershot blast
The Results: A 58X ROI in Atlanta
The numbers told the story. From $24,000 in advertising, Solomon Brothers reported $1.4 million in precious metal acquired, a return of more than 58 to 1. The campaign reached 40,000 high-value homeowners across the radius around all three stores, and because every dollar went only to the households most likely to sell, the brand got the impact of a metro-wide blast at a fraction of the cost and in far less time.
How the We Buy Gold Campaign Worked
City Publications Atlanta started with the data. It mapped the top homes in a tight radius around each of the three Solomon Brothers locations, then filtered on owner income so the offer reached the households most likely to hold and sell precious metal. The campaign ran multi-channel. A high-quality print piece landed in those homes first, establishing Solomon Brothers as the trusted local buyer, and digital ads then followed the same households online, reinforcing the We Buy Gold offer until it was everywhere they looked. One audience, two channels, repeated, so the offer became impossible to ignore.
Program Components
- Income-targeted radius mapping: identified the top homes around all three locations and filtered on owner income to reach the households most likely to sell precious metal
- High-quality print piece: put a credible We Buy Gold offer in the homes of 40,000 affluent homeowners and framed Solomon Brothers as the trusted local buyer
- Digital reinforcement: followed the same households online so the offer reached them in print and on screen, making it impossible to miss
- Multi-channel at scale: delivered the reach and speed of a broad campaign at a fraction of the cost by spending only on the right homes
Why Established Atlanta Brands Trust Us
City Publications Atlanta is not in the business of selling impressions. It is in the business of putting a trusted local brand in front of the exact households most likely to act, in print and online, then proving the return. For an established brand like Solomon Brothers, that precision is what turns a modest budget into an outsized result.
- Income and geography targeting that reaches the right homes, not the whole metro
- Multi-channel In-Home Advertising that pairs a premium print piece with digital reinforcement
- The reach and speed of a broad campaign at a fraction of the cost
- A strategic advertising partner, not a media vendor
- Reporting tied to real business results, not impressions served
- Local market expertise backed by a nationwide network of resources
Key Benefits
Outsized ROI
$24,000 in advertising returned $1.4 million in precious metal acquired, better than 58 to 1.
Precision at Scale
Income-targeted radius mapping reached 40,000 of the right homes, not the whole metro.
Multi-Channel Reinforcement
Print and digital hit the same households until the offer was impossible to miss.
Summary
Solomon Brothers Jewelers turned $24,000 in advertising into $1.4 million in precious metal acquired, a 58x return, by reaching 40,000 high-value homeowners around its three Atlanta locations in print and online. City Publications Atlanta proves that precise, multi-channel In-Home Advertising beats a broad, expensive blast on both cost and speed.